What is it?

A value between 0 and 100 that is an indication of increasing interest in a company or subject based on metadata. The higher the number the higher the interest in the subject. The subjects in SONAR are primarily focused on transportation or related topics.  

Who is interested?

Anyone who wants to monitor interest in transportation or geopolitical topics such as investors, economists, and executives. 

What does it tell me?

Signals tell you when there is increasing interest. Depending on the topic, that interest can mean many different things. Companies with increasing signal values can mean heightened exposure in the news due to an event that leads to an increasing or declining stock price, whereas an increasing signal for grain feed can alert you to increasing grain prices.