What is it?
Electricity retail sales measures the amount of electricity that is purchased by end consumers by sector. Retailing is the final stage in the process from generation to the final consumer, following generation, transmission, and distribution. The data is nonseasonally adjusted monthly and measured in trillions of BTUs.
Who is interested?
Economists, energy market analysts
In SONAR, electricity retail sales is tracked at the following granularities:
COMM - commercial
IDST - industrial
TRAN - transportation
What does it tell me?
Electricity retail sales gives another view of energy consumption in the U.S. economy, looking at consumption by final users