Qualifiers it works with: Multiple regional markets. See SONAR index definitions for a full list of available market codes.
What is it?
A relative index that measures the number of accepted loads in individual markets in relation to total accepted load volume for the day in the U.S. The sum of all the markets equals 100.
Example: OTMS.ATL = 4.58 means the Atlanta market originated 4.58% of all U.S. accepted loads that day.
Who is interested?
Dispatchers, Brokers, Carriers, Analysts
What does it tell me?
Market share percentages tell you what markets have the most impact on truck volumes. A larger market share means the market demands more trucks and has a larger impact on freight market capacity. When market share levels change, network imbalances can show up creating potential spot market activity.