There are many tens of thousands of data sets available in SONAR, and they are organized using a scheme of tickers. Much like a stock market ticker, the SONAR tickers describe the index being evaluated, as well as a qualifier that is used to display the index to the desired level of granularity.
The illustration above shows the relationship between the index, qualifier and ticker; the ticker is simply an index with a qualifier. In this case, the OTRI.USA ticker is the Outbound Tender Reject Index (OTRI) at the US national level (USA). The OTRI index is available with several levels of geographic qualifier, such as x-market (e.g. OTRI.CHI for Chicago), lane (e.g. OTRI.CHIDAL for Chicago to Dallas) or state (e.g. OTRI.CA for California).
Throughout this guide, tickers will be designated in bold, and specified as such (SONAR: ticker.qual) where ticker is the three to four character ticker, and .qual is the granularity, the region or level of specificity to chart.
While SONAR includes a rather robust search function, including market search and autocomplete, the most efficient way to chart indices and data within the SONAR platform is knowing and using these tickers. Learning and using these naming conventions will save a lot of time when moving into the more powerful comparison and charting tools.
The many indices are organized into various index categories such as Price Trends, Macro Capacity Insights, Trucking Supply/Demand and so on. Drilling down into the categories in various the SONAR widgets is a good way to discover indices in the category you're looking for. Alternatively, you can refer to the Index Categories section on this page.
Qualifiers within the SONAR platform range from geographical (national level through to very specific market levels) to other areas such ISM (Institute for Supply Management) or Industry. The qualifiers vary based on the index being used, with the geographic qualifiers being the ones most used.
The Index Qualifiers section on this page gives a lot more detail about the qualifiers that are available, as well as the indices where they apply.